Customer Acquisition Strategies to Increase Customers Organically

Customer Acquisition Strategies to Increase Customers Organically

Customers are the lifeblood of any business. However, the problem is that a lot of businesses don’t have an outlined customer acquisition strategy. It’s simple to keep doing what you think is working; but this usually leaves you investing insufficient money in high-performing channels or missing out on channels wherever potential customers are hanging out. The most effective way to improve customer acquisition is to create a unique strategy.

Following pointers helps companies to enagage customers organically:

What is customer acquisition?

Customer acquisition refers to the activities and actions a company takes to acquire new customers. A successful customer acquisition strategy helps you win new business, retain loyal customers, and improve profits. It’s necessary to remember that acquisition starts at first contact with a new customer and rolls into your retention strategy, this need to work along to keep a marketing program profitable.

1. Content marketing

The main plan in content marketing for start-ups is to systematically publish high-quality and relevant content to attract the target audience’s attention and drive them to your website. So, content marketing is particularly effective in the awareness and consideration stage: the audience stumbles upon your content while they are searching for information and find out about your product or service, and they would possibly consume more content after they contemplate between your product and your competitors’.

Content marketing can come in many different mediums, such as:

· Blogging

Blogging has two main advantages over alternative forms: it’s accessible, it’s versatile and you will be able to easily explore different topics and content approach in your blog with minimum risks. On the other hand, if you’ve found any specific niche, you can be consistent and leverage it to create your credibleness as an expert/thought leader in the niche.

· Articles

The idea behind this technique is to persuade the audience that you are giving something valuable for free of charge thus the audience is willing to provide their contact information. A common manoeuvre is to attract readers with a blog post, then provide a more in-depth eBook covering identical topic as the post. This way, if a reader feels that your blog post has relevancy and valuable, then they may have an interest in consuming the gated content in exchange of their contact information.

· Videos and podcasts

Obviously, videos and podcasts are more difficult to produce than text-based content, however these days’ quality cameras, microphones, and different video and audio production equipment are now way more affordable and accessible. Also, there are currently plenty of freelancers and affordable agencies, thus producing videos and podcasts are literally easier than you think.

2. Search Engine marketing

There are two different sides to search engine marketing: organic (or free) search engine marketing, that is search engine optimisation (SEO), and paid search marketing, that is PPC ads. The case of PPC ads vs SEO is simply like all case of paid vs organic efforts: it’s about time vs cost.

Organic efforts are free; however, it’s going to take a significant amount of your time before you will be able to get any significant result. in the case of SEO, it usually takes a minimum of 6 to 12 months before we are able to get on the first page of Google’s SERP and gain a major amount of traffic. On the other hand, paid efforts like PPC ads can guarantee results, provided you have got the budget. However, they will be very costly if you are not careful.

3. Social Media marketing

Similar to search engine marketing, social media marketing is divided into two: paid and organic, and the same case also applies: time VS cost.

Organic social media marketing is about growing your own followers on social media and posting your content frequently. This is obviously efficient and when done right we are able to do it for absolutely free. However, growing followers on social media will take years before we tend to achieve a significant number (say, above 10,000), and clearly, it’s not always successful even when we’ve frequently published high-quality content.

Paid social media, on the other hand, is regarding using paid advertising and different paid promotional channels provided by the respective social media networks. for instance, on Facebook and Instagram, we can invest in numerous Facebook Ads.

There are many reasons, to why social media is currently more important as a customer acquisition strategy:

· Reach: A viral social media post will reach plenty of individuals in a very short amount of time, making. The virality factor may be an important advantage of social media as a customer acquisition channel, as you

· Targeting: Another good advantage of using social media in generating leads and acquiring customers is the transparency of the platforms. we are able to easily understand the demographics of a social media account and judge whether or not it’s a decent fit for your company.

· Two-way: You will be able to use social media channels to collect feedback from your customers, and at the same time can give suggestions and promote your brand.

· Big data: social media actively generates huge client data with the sheer number of posts, videos, pictures, mentions, and so on. You’ll be able to collect, analyse, and leverage this information to custom-tailor your customer acquisition strategy.

So, like search marketing, finding the proper balance is extremely necessary here.

4. Email marketing

The main role of email marketing, particularly in relevance the three channels mentioned above, is that the three channels will involve building an email list. Leveraging on this email list to nurture prospects and convert them into customers is the key to a successful email marketing strategy.

Although this might sound like an obsolete acquisition technique, the reality is that is still a very effective way to be engaged with your customers by promoting content through your newsletter, informing them of the launch of a brand-new product, discounts, events, and so on.

The secrets to modern email marketing as a customer acquisition technique are personalization and automation. We can use the above channels to collect a lot of client information, and leverage on the information to make customized email messages, sending the right message to the right person at right time is the key to successful email marketing.

We hope that above points will help you to strategize your marketing efforts the process of customer acquisition in an effective way.

All the very best to entrepreneurs across the globe, let’s make this world a better place for us as well as for our coming generations!

Thanks for reading!